Fractional CMO Leadership, Backed by a Full Marketing Department

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Marketing Works Best When Someone Owns It

You didn’t build your business to manage marketing decisions every day. Yet for most growing companies, marketing quietly becomes another mental to-do list item: disconnected, inconsistent, and heavier than it should be.

Bellrae exists to change that. We step in as your Fractional CMO with a full marketing department behind us, owning strategy, execution, and direction so marketing feels clear, intentional, and aligned with where you’re going next.

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Strategic Marketing Leadership for Established Businesses

Marketing Shouldn’t Live on Your Mental To-Do List

Strategic Marketing Leadership for Established Businesses

Marketing Shouldn’t Live on Your Mental To-Do List

Visibility isn’t optional once you reach a certain level. It becomes a revenue driver. But visibility without direction leads to noise, inconsistency, and wasted effort.

Bellrae operates as a Fractional CMO with a full marketing department behind it. We own the strategy, connect every channel, and ensure execution is aligned with your business goals, not disconnected tactics.

Our team leads and executes across SEO, content, social media, email, and web strategy to build cohesive marketing ecosystems that drive trust, demand, and long-term growth.

For seven-figure service businesses, marketing shouldn’t require daily oversight. We manage the full digital presence with clarity, consistency, and accountability so you can focus on scaling the business, not managing the marketing.

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Our Work

Marketing Case Studies

With Bellrae Marketing at the helm, you receive decades of experience in modern marketing, business, and culture development. Don’t just take our word for it, though. Browse through our client work in the case studies below and reach out for a list of references who can speak to the level of service our team provides.

Bellrae Marketing

Full-Service Marketing Case Study for Home Remodeling Company

Over the many years with MOSS, members of the Bellrae Marketing team contributed to website redesigns, social media strategy and implementation, community engagement, blogging, SEO, email marketing, and much more. Through consistently advocating for value-driven marketing, we were responsible for a notable increase in high quality leads that converted into sales for the company year after year. Organic, meaningful marketing truly does work and we can prove it.

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Bellrae Marketing

Logo Design and Branding Specialists in Richmond, VA

Bellrae Marketing was hired to develop an entire brand strategy and logo design for Devil’s Lettuce in Innsbrook. The business was being built from scratch and everything needed to be developed from the ground-up including name, logo, typography, brand colors, menu design, business card design, interior design, and more.

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Esthetician Marketing Success

The V Lady, founded & owned by Chrystia Bowen, was in need of a brand identity and sought the expertise of Bellrae Marketing to create a captivating logo, color palette, and font pairings that would accurately reflect her brand. Chrystia desired a professional, feminine, and elevated look that would resonate with her target audience.

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Design Build marketing

Full Service Marketing Support for Richmond Remodeling Company

Through Bellrae’s collaborative process, we formulated a marketing strategy that was aligned with the business’s goals and then began executing a custom marketing plan. Consistent marketing efforts drove quick results and the company had a record-breaking sales year.

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Social Media Management + Video Footage For Shamin Hotels

The Shamin Hotel Group in Richmond, Virginia wanted to establish their corporate brand on social media. They wanted to recognize their current associates, and showcase Shamin Hotels as an excellent place to work for future associates. The problem the Shamin team was experiencing is common – they are so busy providing their clientele with high quality service, that they didn’t always have the time to create and implement a social media marketing strategy.

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Innsbrook Case Study

Full Service Marketing & Branding For Innsbrook

The Innsbrook Owners Association partnered with Bellrae Marketing to reinvent itself in the eyes of the surrounding community. The association tapped into nearly all of Bellrae’s areas of expertise for a truly outstanding rebrand that resulted in new engagement and enthusiasm.

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obt cigar

Social Media Management, Website Maintenance, Email Marketing for OBT Cigar

OBT Cigar was in search of a full-service marketing partner solution to support their online sales. Bellrae Marketing stepped in and within one year, the company has achieved its goal of increasing customer loyalty for the premier cigar brand. 

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calcium + vitamin d

Social Media Management, SEO, and Branding Support for Nationwide Supplement Brand

A nationwide supplement brand first came to Bellrae Marketing to oversee and implement an organic social media strategy for Facebook, Instagram, and LinkedIn. The scope quickly evolved to include product photography, brand development, social ads management, website redesigned and Shopify migration, blogging, and overseeing editorial calendars. 

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digital marketing

Social Media Management & Full Service Marketing for Hammer Design Build Remodel

Bellrae Marketing has a particular expertise in assisting design build firms increase leads and improve customer retention through high quality marketing campaigns. In November 2019, Hammer Design Build Remodel partnered with Bellrae Marketing to develop a marketing strategy and oversee social media efforts, blogging, and website redesign. 

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Testimonials

What Some of Our Clients Have to Say

“I have been working with the Bellrae team for about a year, and the dedication to their clients is nothing but exceptional. Carly, Evan, and the rest of the team continuously go above and beyond expectations. They have transformed our website into a beautiful & professional webpage. The site now sees about 4x as many visitors a month as it did a year ago. They have also transformed our social media. Our social media has seen exponential growth in terms of our reach in the last year of working together. We have over 4x the following we had a year ago. I can’t recommend the Bellrae team enough– I promise you they will exceed your expectations and will always have your best interests in mind.   

Katie P.

“I learned of Carly from a colleague of mine shortly after I opened my studio. I needed someone for social media, branding, etc to help me grow and sustain my business.

Carly took the time to get to know me, learn my “why”. She is very gifted at putting together my thoughts into one cohesive picture that represents my brand. She’s created my logo, my emails, and just yesterday had a photo shoot with her and Evan. Every detail. Perfect. Every angle. Achieved. Great instructions and clear communication. The sneak peeks of Evan’s pictures WERE STELLAR  and I can’t wait to see the final product on the website she’ll create for me!! 100% recommend!”

Chrystia B.

Best. Marketing. Firm. EVER. I don’t what we would do without Carly & her amazing team…
We are a team of detail oriented, “very specific” kind of folks at our firm & Carly’s patience & care that she has provided is something I could not have fathomed.
I used to have reservations about marketing firms being a waste of time & money, and I will say, Bellrae has helped us develop our brand & website & presence: it has changed our world in the best way possible.
The experience, knowledge & personal touches provided by Bellrae cannot be captured in the amount of words I am allowed to leave on a review, but if you have been on the fence about working with a marketing specialist, give this company a try.
Thank you Carly & the team at Bellrae, we are surely customers for life!

Tyler T.

Evan listened to my vision and executed flawlessly! I needed photos that were both close up/artistic and some full scale for different styles of marketing graphics. The images came out elegant, balanced, and great quality. Evan and Carly are friendly and professional and we’d definitely recommend for any photography project.

Bridget F.