We’ve been observing successes and failures of other businesses, and we’ve put together an outline of best practices when conducting business during a global pandemic. We hope other small business owners and entrepreneurs find this information useful. Email us at [email protected] if you see an idea that you’d like to discuss, or if this content sparks another idea for you!
Don’t Feel Guilty For Continuing to Conduct Business
Yes, there are many people who are unable to work and it has caused a huge strain on families around the world. But that doesn’t mean you should feel guilt or shame for continuing to work, and continuing to sell your services or products. In fact, the economy needs you to do so! We need your skills and talents to help our economy while everyone is getting back on their feet.
Show Up Authentically
In general, this is a good rule of thumb. Now more than ever you should show up in an authentic way in your social media strategy, blog posts, videos and in your overall marketing strategy. Showing up in an authentic way that adds a ton of value to your clients, customers and audience will go a long way!
In any industry, you can still find creative ways to add value to your audience right now (even if your business is temporarily closed). For Fishpond Media, we’ve created a free Facebook group connecting entrepreneurs and small business owners called Marketing Made For You. In the group, I go live every week and discuss a marketing/business topic and answer any questions that our members may have. This has been a great way to add value, at no cost, to small business owners and entrepreneurs. What skillset do you have that you can get creative with and really add value to your audience?
When crafting your marketing messages remember to show some compassion. People are scared, people are anxious, and people need compassion. Kindness goes a long way, and if you are kind and show compassion, chances are people will remember how you made them feel (notice I’m not saying they will remember what you said or did, but how you made them feel) when all of this is over.
Pivot Your Marketing, Don’t Pause
Please, if you take anything from this blog post, let it be this: pivot, don’t pause. Now is not the time to stop marketing your business – whether you’re able to work right now or not. Don’t stop marketing, simply adapt, and reposition your message. There are so many ideas and ways that you can engage your audience right now. And, we’d love to help you talk through them! If you’d like to schedule a 1-hour brainstorming session, send us an email! We’re happy to hop on the phone and chat with you about how you can reposition your marketing message right now. You got this, I know you do!
I’d also like to extend a FREE copy of our guide, “20 Ideas To Engage Your Audience Right Now.” This guide was put together shortly after the COVID-19 pandemic took the US by storm, and it’s helped other small business owners spark some great ideas!
A Modern Approach to Digital Marketing for Small Businesses
At Bellrae Marketing, we get really fired up about helping not only OUR clients but ALL small business owners succeed! We believe in authentic brands that are doing good and making the world a better place one day at a time. If you’re having a hard time repositioning your brand during this time, please reach out to us! We will have a 60-minute brainstorming session and help you uncover creative ideas that you can implement right away. We’re here to help, and we will make it out the other side of this thing.