How to Choose The Right Hashtags

How to Choose The Right Hashtags For Your Instagram Posts

Hashtags play a large role in any good Instagram strategy. Did you know you can include up to 30 hashtags in one post? It can be an effective marketing strategy to increase your Instagram reach and engagement. Reaching your target audience is of the utmost importance and you can use hashtags to do so!

Choose Relevant Hashtags

Choosing relevant hashtags is more important than ever with Instagram users having the ability to “follow” hashtags in addition to “following” other Instagram users.

Want to reach more of your target audience and set yourself apart from the widely used and popular hashtags? There are a couple of things to keep in mind when choosing the best hashtags for your business.

  1. Niche down. For example, let’s say you’re a food blogger. The hashtag foodie has millions of posts associated with it. The possibility of getting seen on the explore page for that hashtag is slim. Now, let’s say you’re a food blogger that specializes in gluten free recipes. GlutenFreeFoodie has significantly less competition than foodie . Not only do you have a higher chance of being seen but you’re also niching down and getting seen by people who are truly interested in what you have to offer.

  2. Another hashtag strategy you can try is by searching for a hashtag that you think would be a good fit for you. For the sake of this example, let’s stick with the flood blogger idea: If you go to the search bar and search for the gluten free foodie hashtag you’ll see top posts and recent posts that come up that use that particular hashtag.

Click on the top posts and see what the other posts are like that are using that hashtag. Get inspired by what you see other profiles are using that is landing them on the Top section of the search results.

Keep It Fresh

Don’t be redundant. Copying and pasting old hashtags into each of your posts will make your account appear spammy and could possibly be flagged by Instagram. You also want to be sure to not include the same hashtag twice in one post.

Generating new, relevant hashtags in new posts can feel difficult; however, by being intentional you can reach your target audience with much more precision. To further avoid the spam perception, by sparingly using popular hashtags and incorporating more, “niched” hashtags, you have a chance to receive higher engagement even though there’s less traffic.

Bottom line: you’ll have the best chance of reaching your ideal target audience by researching relevant hashtags that others in your industry are using and niching down.

How Many Hashtags Is Too Many?

“How many hashtags should I use?” is a common question for many of us when using Instagram. The maximum number of hashtags that you can place on any post is 30.

However, you don’t have to stress hitting 30 every time. Don’t make it more difficult than it has to be. If you have 20 hashtags that are relevant to your target audience, that’s better than having 30 just for the sake of having 30.

Instead of focusing on how many hashtags to use, refocus on how the hashtags will relate to your audience. To produce the best hashtag results, get in your target audience’s mindset and apply the best hashtags that relate to the content in your Instagram caption and pictures.

The Best Social Media Agency in Richmond, Virginia

Whether you choose to keep it simple with your hashtags or use the maximum amount of hashtags, remember to always keep your hashtags relevant to your content and target audience. Bellrae Marketing recommends being intentional and performing your own tests. Experiment with the hashtags in each post to determine what hashtags produce the best results. Remember, a large part of marketing is performing tests to see what gets the best results.

If you’ve been struggling with using social media to get results for your business, send me an email. I’m more than happy to help you alleviate your marketing struggles and put time back on your side. Email Evan@BellraeMarketing.com to get started.

Should I Auto-Post Content to Facebook and Instagram?

Creating The Best Content For Social Media 

Social media marketing is a part of most marketing plans in 2020, and if it’s not in your plan – it should be! Most people know that they should be on social media, but when it comes to planning and promoting content, they aren’t sure what to post. Sounds familiar? It’s okay, you are not alone!

In our Marketing Momentum Monday segment, we were asked: “Should I auto-post my Facebook and Instagram content? Will it broaden my reach?”

Today we’re going to dive deeper and share all of our thoughts about auto-posting!

The do’s and don’ts of auto-posting social media content

I’m going to jump right in here! The short answer is you should not auto-post content across multiple platforms, and there are a couple of reasons why:

  1. Your audience engages with content differently on each platform. For example, the same photo that works well for you on Instagram may not work well on Facebook. That’s because Instagram is all about visualization, and on Facebook your audience can actually consume long form content.

  2. Each platform is different and the language and characteristics are different from platform to platform. I know you have seen the posts on Facebook that are clearly reposted from Instagram. They stand out like a sore thumb. Facebook posts that are loaded with hashtags are often regurgitated Instagram posts.

Another telltale sign is a Facebook post that says “View our link in bio.” First off, this is a huge missed opportunity. On Instagram you cannot include a clickable link in the caption of your images so most people update their URL on the profile page and tell their audience to ‘view the link in bio’ for more information. When you auto-post something from Instagram to Facebook with a ‘Link in Bio’ comment, there is no link or bio for them to click on.

  1. It doesn’t seem genuine. If being authentic is part of your brand, then auto-posting should not be in your tackle box! Plus, auto-posting is just not in the best interest of your audience. Take the time to do it right and plan engaging content that is going to be impactful.

“But auto-posting saves me time!” We all have the same number of hours in the day as the most successful people walking among us. I understand the dilemma of being a full-time business owner, and marketing manager for your company. That’s why I’m here to say: You can still post the same pictures and concepts across platforms. “But Carly, you’re contradicting yourself?” No, there is a huge difference between auto-posting and sharing similar content that is custom-made for each platform.

Let’s focus here for a minute, and I’ll give you an example. Let’s say you’re a remodeling company and you just won an award for being one of the best remodelers in your area. You want to share that news with the world- on every platform you have access to. From LinkedIn, to Facebook, to Instagram and even Google My Business, you should share that content. BUT you shouldn’t post the exact same thing on each platform. I’ll give you examples of each:

LinkedIn: This would be a great place to share a press release about the award you won. You could also use it to recruit new talent (who doesn’t want to work for a remodeling company that has been voted the best?

Instagram: Here you could share a picture of your team with the award.

Facebook: This would be a great place to post a picture and a link back to your website that recaps the award you won, what it took to receive this recognition, and what it means to you.

Google My Business: I would post a quick snippet about the award, along with a link back to your blog post recapping the achievement with a photo of the team and the award.

You can talk about the same topic on all platforms, just don’t do it at the same time and make all of the posts different.

Social Media Management and Marketing Resources

When all else fails, it’s better to take the time and do it right! Always keep your customer’s best interest in mind, and think about how they are going to interact with your content on each platform.

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