5 Things You Can Do For Your Remodeling Company To Generate More Leads

The pandemic brought about a boom in the home remodeling industry. As people spent more time at home, they were excited to invest more in their personal space and update it to accommodate their new and changing family needs. While this boom might have been great in the short-term, you’ll want to begin thinking about how to continue the positive momentum in the long term for your remodeling company. 

As digital marketing specialists, Bellrae Marketing has a decades-long history of building and executing successful home improvement marketing campaigns. Our five tried-and-true strategies below have been proven to help remodeling companies generate more leads and consistently do so year after year. 

Prioritize Your Client Experience to Generate Leads

First and foremost, you need to prioritize your client experience. People always remember how you made them feel. Making the client feel understood and prioritized is one of the best things you can do for your business. To do this you want to have the right in-person and digital experiences in place. Your staff should be friendly and welcoming. You should make it easy for your clients to get to know you and get in touch with you. Communication is key. If that is lacking, your client experience suffers. 

In the digital realm, your website should be easy to navigate with a clear call-to-action “above the fold,” meaning high up on the screen, or in easy to access places on your site. There should be a seamless automation in place when filling out a form and receiving a reply. Do you collect leads through a form on your website? If you do, do you have automated and personalized emails set up to welcome and introduce yourself to a potential client? Or do leads go into the ether with multiple different call center representatives returning phone calls on your behalf? 

After the lead is nurtured and becomes a client, you should also have a system in place to communicate with your client regularly throughout the design and build phase. This could come through regular emails from project managers or from triggered updates in a project management software system. 

From the initial lead intake to project completion, we hope you want your clients to say they felt welcomed and listened to. This can impact referrals and repeat business. 

Maintain an Updated Remodeling Profile with Professional Photography 

We can’t emphasize enough how pictures really are worth a thousand words. Getting professional, recent photos taken of your projects really makes a difference in how homeowners view your remodeling company. The most popular pages on your website are your portfolio pages. Keeping them up to date will show your audience your high-quality craftsmanship and showcase your design capabilities. People love to look at photos and envision what their home could look like.  

Authentic photography is also important for generating the type of high-quality leads that you want. The type of work and pictures you show of yourself tells potential clients a lot about your company and what price range or budget they might need to have to work with you. If your photos do not accurately reflect who you want to be attracting, you’ll be getting leads that ultimately don’t convert into clients. 

Optimize Your Remodeling Company’s Website with Search Engine Optimization (SEO) in Mind

People search for everything online. Is your website top of the list when people search for remodeling companies in your area? If it’s not, then your website is not optimized to the best of its ability. Search engine optimization is paramount when it comes to getting the chance to be seen by new customers. Let’s face it. No one is browsing through the yellow pages anymore. If you are looking to generate new leads, your website needs to be up-to-date and optimized to be ranking higher in search results.

Run Value-First Marketing Campaigns

What is a value-first marketing campaign? A value first campaign is one that prioritizes the homeowner. You need to think about what exactly your ideal customer wants and needs. Do they really need $100 back on their next project or would they be more enticed by getting an hour free home design consultation? Think of the value that you can provide your potential customers beyond just a cash back option. That will help you stand out from your competitors and make your campaign more memorable. Your campaign should have a dedicated landing page website with a strong call-to-action. Ads on social media for the campaign can be highly targeted to your ideal audience to get more bang for your buck. 

Use Sophisticated Email Marketing Tactics

We mentioned before how important the client experience is for generating more leads for your design build business. Email marketing is part of that experience. A sophisticated email marketing campaign will capture new, high quality leads and then nurture them through what are called “trigger campaigns.” These campaigns serve your leads the type of content with which they are most likely to engage. How a person interacts with a particular email will determine what type of email is sent out to them next. This proven marketing strategy helps keep your business top of mind and gives your potential clients what they want when they want it, making them more likely to choose your business when they’re ready to sign a contract. 

general contractor marketing

Bellrae Marketing is a turn-key marketing company specializing in the home improvement industry. For well over a decade, we have helped general contractors, design-build firms, and designers increase high-quality leads, and grow revenue in a way that is authentic, organic, and relationship-based. We don’t offer a quick fix solution, and instead focus on building meaningful connections through content. Turn to Bellrae Marketing if you want to take the next steps toward generating more leads for your remodeling company. 

5 Signs It’s Time for a Logo Redesign and Brand Refresh For Your Home Remodeling Business

Every business has a brand. The question is, are you controlling your brand narrative and presenting it in the best way possible? The brand for your home remodeling or design business is one of the first things potential new clients see. It instantly determines what they think about you. Think of your brand as your home. It should reflect who you are, be designed with thought and craftsmanship, and be built to last, perhaps not forever, but at least long enough to be competitive in your market for many years to come. 

logo design and branding

Whether you already have an existing brand, lack one altogether, or have a brand that no longer reflects the direction your home remodeling business is going, Bellrae Marketing can help add clarity to your brand strategy development process. After working for over a decade with design build businesses in all stages of branding, we’ve compiled a list of five signs it might be time for a brand refresh for your home improvement business. 

You might need a rebrand if…

Your Branding is Not Attracting Your Target Audience

The first sign that your brand is no longer working for you is when you’re getting inquiries that are not your ideal audience. This indicates that your branding doesn’t match the experience you are now providing or the services you offer. This can happen if, for example, you first launched your business as a one-stop-shop general contractor that did all kinds of jobs from small to large. Perhaps your average job size was $10,000, but now you’re focusing on larger jobs and prioritizing quality over quantity. Your business model has changed and you’ve grown substantially, but the way you are presenting yourself in your marketing materials doesn’t match where you currently are as a business. You are still attracting the audience you did as a smaller, general contractor. If your logo design and brand identity don’t look as high-end as the luxury design capabilities you offer, your target audience will jump ship and go to a competitor who does. 

Your Logo Design is Outdated

Another sign it might be time for a rebrand is if your logo and branding are outdated. Brands and websites don’t last forever. It is painfully obvious to see when a website and logo were created ten or more years ago. While longevity is a virtue in the home remodeling business, having an outdated brand identity, logo design, and website will lose you jobs to new competitors with more modern, attractive, and easy-to-navigate designs. If you’re looking to attract homeowners who want to dedicate significant time and money into updating and modernizing their home, you should consider how modern and updated your own identity looks online.  

There are Multiple Versions of Logo Design Across Marketing Materials

A rebrand is also definitely necessary if you have multiple versions of a logo and inconsistent color schemes across different marketing materials. You might have tried to update the logo yourself once or twice and now there are several marketing materials, yard signs, uniforms, truck wraps, and more with different logos. This is very confusing to your audience and may come across as unorganized, which is not a quality trait homeowners find appealing when choosing the ideal contractor for their home remodel. 

Your DIY Logo No Longer Reflects Your Brand

If you launched your business with a “do it yourself” logo under the impression that you would eventually get around to polishing the look, now is the time! When you launched your business, you were excited to get started and hit the ground running. As your company evolves, it’s time for a professional logo design. 

Your Logo Design Was an Afterthought

Finally, you may be a business owner who has put a lot of effort into your marketing. New website? Check. Updated yard signs? Check. New uniforms? Check. You’ve updated everything else, but somehow you’ve left your logo behind. Now, it’s sticking out like a sore thumb. We always recommend developing a marketing and branding strategy that aligns with your business goals before executing any of the tactics. Once you have a marketing and branding plan, your logo, color palette, and typography are developed, then you can build a new website, order those yard signs, develop brochures, business cards, and more. You should proceed in that order to create a consistent look across all mediums that is aligned with your business goals and target audience. Your logo should not be an afterthought. It is the visual equivalent of a commercial jingle. You want your potential customers to remember it and remember you, but you also want it to accurately represent who you are creatively and professionally. 

Rebrand with Intentionality 

At Bellrae Marketing, we approach branding with intentionality. We know how important it is that your brand attracts leads within your ideal demographic. We also know how important it is that you stay competitive. With more and more general contractors and design build firms popping up all over the country, it’s vital that you continue to evolve, not only your services and experience, but also your look. Proper branding conveys so much to a potential client. If your business lacks a cohesive brand identity it can be very confusing for your audience. 

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Turn to Bellrae Marketing for the Right Kind of Branding Expertise

Bellrae Marketing is a turn-key marketing company specializing in the home improvement industry. For well over a decade, we have helped general contractors, design build firms, and designers increase high-quality leads and grow revenue in a way that is authentic, organic, and relationship-based. We don’t offer a quick fix solution. We focus on marketing that builds meaningful connections through content that prioritizes the customer experience. Outshine your competition with a brand that attracts and converts your target audience. Contact Bellrae Marketing to get started on a rebrand today.