Richmond Remodeling Marketing Case Study

Digital Marketing Results

Bellrae Marketing was hired to develop an overall marketing strategy, including a social media strategy and 12-month marketing plan a local Richmond remodeling company, overseeing all social media efforts, SEO, blogging, and email marketing. We quickly noticed that there was a disconnect between what they were offering and what the customer saw of them online.

When they first came to Bellrae Marketing, their business primarily consisted of smaller construction jobs and repairs. They didn’t have a marketing strategy in place.

Their primary objectives included:

• Increasing their average job size
• Increasing the size of their team
• Increasing leads and revenue

Through our collaborative process, we formulated a marketing strategy that was aligned with their business goals and then we got started on executing a custom marketing plan. Consistent marketing efforts drove quick results and the company had a record-breaking sales year. These marketing tactics included: 

• PR outreach
• Social media marketing
• Email marketing
• SEO, and more

They were able to accomplish all of the goals that we outlined in their custom strategy with authentic, organic, meaningful marketing. 

Bellrae Marketing completely transformed the business by implementing a custom marketing strategy and highly effective marketing tactics that have been proven effective again and again through our experience in the industry.  

Their Facebook page and Instagram channel became vital locations to showcase the best of their work with high quality photographs and videos as well as client testimonials with professional, polished, on-brand graphics. We also worked with the company to redesign their website and oversaw all website maintenance and ongoing SEO strategy. This raised their digital profile and resulted in more qualified leads seeing their website and converting into clients.