Social Media Management + Video Footage For Shamin Hotels

The Shamin Hotel Group in Richmond, Virginia wanted to establish their corporate brand on social media. They wanted to recognize their current associates, and showcase Shamin Hotels as an excellent place to work for future associates. The problem the Shamin team was experiencing is common – they are so busy providing their clientele with high quality service, that they didn’t always have the time to create and implement a social media marketing strategy.


  • New followers acquired on LinkedIn 400
  • Instagram profile visits increased by 300%
  • Grew Facebook page reach by 427%
  • New website users 4,000

Shamin Hotels Group

The Bellrae Marketing Team developed and implemented a social media marketing strategy that highlighted associates and their remarkable work ethic.

Our team used authentic content captured by our team on-site, including photography, associate interviews, videos, and drone footage to accentuate the exceptionally high quality experience at the hotels with their friendly associates. Engagement across their Facebook, LinkedIn, and Instagram platforms increased exponentially over just a one month period.

The Bellrae team also quickly identified other areas to improve engagement. We designed flyers with QR codes for ongoing associate recognition efforts, coordinated Google Analytics implementation, and provided recommendations for ongoing improvements.

Results over a 10-week period from organic efforts only. No paid advertising was in place.

  • Social Media

  • drone photography & videography

  • photography

  • employee testimonial videos

  • operations support

  • graphic design

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