A full service marketing agency can perform many of the necessary tasks needed to grow your business. One of the biggest benefits of working with a full service marketing agency is that everything you need is under one roof, so you only have one point of contact that is managing all aspects of your marketing. You get the benefits of having an entire marketing department, without taking on the cost of hiring an in-house team.
Choosing to invest in a marketing partner is a big decision. The best marketing agency for you will depend on your unique needs. There are pros and cons to maintaining an in-house marketing department versus hiring a full service marketing agency.
What is a full service marketing agency? We’re glad you asked! Let’s dive in.
What is a Full Service Marketing Agency?
A full service marketing agency has the skills and expertise to provide a wide range of marketing services. They’re well versed in creating unique marketing plans and executing on those plans. While the specific services may vary from one digital agency to the next, a true full service marketing agency should be able to act as your virtual marketing department. For example, here are some of the services that Bellrae Marketing offers as a full service marketing agency.
- Social media marketing
- Website design
- Website development
- Branding services
- Content marketing
- Email marketing
- Digital advertising
- Metrics reporting and campaign analytics
Why Choose a Full Service Marketing Agency?
A full service digital marketing agency is the best choice for an established business that’s ready to take their company to the next level. Having one marketing agency work on all your projects saves money in the long run and creates consistency across all your marketing platforms. Hiring an in-house marketing employee for each task takes time. With a full-service digital agency, all the experts are just an email or phone call away in one place. Additionally, a full service marketing agency gives you access to a highly-skilled, experienced team at a fraction of the cost of an in-house marketing team. This diverse team focuses on delivering on your marketing goals, giving you the confidence to focus on running your business.
What about hiring multiple agencies that specialize in particular services? In a study by Statista in 2016, 24% of companies surveyed worked with three agencies at a time, while 23% employed two agencies. Working with multiple agencies and managing communication among them is a job in and of itself, not to mention coordinating interactions and campaigns between them. Ultimately, you can save time and money by choosing the right full service marketing agency that will put your needs first.
Should I Hire a Full Service Marketing Agency or a Freelancer?
The short answer is that it depends on your business needs. There are times when a freelance marketer could be better for your business. A freelancer generally hones in on one particular industry or skill set. They might be particularly knowledgeable about your industry and competitors, but may not be able to offer as many services as a full service marketing agency. If you need a specific task completed, you might opt to go with a freelancer. If you need more wide-ranging digital solutions, it would be best to partner with a marketing agency.
Getting Started with Bellrae Marketing, a Full Service Marketing Agency
We’ve already done the heavy lifting for you with our team at Bellrae Marketing. Look no further for a social media manager, photographer, content writer, or web developer because we have that all, and more, under one roof! What really moves the needle when working with Bellrae Marketing is our personal commitment to your business’ success. We treat our clients as individuals and believe that as such each business deserves its own unique marketing plan and creative, custom content. We put in the extra effort to get to know your voice, create a brand identity if you don’t have one, and have your business’ best interest in mind.
Schedule a conversation today. We can’t wait to hear more about your business!